The Publicis Groupe Poland team (Saatchi & Saatchi, Prodigious, MSL and Leo Burnett) created an artificial intelligence voice that captures all the emotions of a Holocaust witness, Stella Fidelseid, to tell her full story for the first time, in her own voice.
Not only with her pitch, tone, accent, rhythm, articulation, and emotional expression, but also with real emotions such as pain, doubt, anger, fear, envy, sadness, despair, grief, fear, loneliness, trust, gratitude, love, and hope.
Stella Fidelseid, who died 20 years ago, was able to tell her memories for the first time ever, in her own voice and reflecting her emotion.
Publicis Poland created a synthetic voice based on a recording of Stella from 1997 provided by the USC Shoah Foundation. And the team used Stella’s voice to tell the world for the first time, her memories of the uprising, previously locked away in museum archives. AI tells it as Stella would have – with real emotions brought back to life.
