The Israeli Foreign Ministry, together with The Jerusalem Post, has opened a website designed to promote Israeli cultural events held under the sponsorship of Israel’s embassies, missions and consulates around the world.
The site, “365 Days of Israeli Culture Around the World,” reports on Israeli cultural happenings held throughout the world in a wide variety of disciplines, including film, television, music, theater, dance, visual arts, literature and the culinary arts.
The site includes video and audio clips, photos and news items describing Israeli cultural events. It will feature continuous updates on Israeli cultural events held throughout 2022.
“Our goal in creating this site is to show the positive side of Israel,” said Nurit Tinari, head of the Foreign Ministry’s Cultural Relations Bureau. “Media reporting about Israel is largely one-dimensional. But when people see an Israeli movie or read an Israeli book, they understand things differently. With culture, one can reach places that traditional hasbara, or public diplomacy, cannot access.”
The Israeli Foreign Ministry, as the official body for promoting Israeli culture outside of Israel, assists Israeli artists who perform at ministry-sponsored events and supports collaborations with local festivals, cultural venues and more.
“Israeli culture is a success story,” Tinari said. “The fact that people enjoy it and are consumers of Israeli culture 365 days a year, around the globe, shows that it is a world success.”