Adidas said it will revise a campaign that features Palestinian-American supermodel and activist Bella Hadid modeling a sneaker recalling the 1972 Munich Olympics — the Games where 11 Israelis died in a terror attack by a Palestinian terrorist group.
Various Jewish and pro-Israel leaders and institutions said Hadid, who has been harshly critical of Israel in her activism on behalf of Palestinians, was an inappropriate choice to represent a sneaker associated with those games.
The official X account for the State of Israel posted about the 1972 campaign, accusing Hadid and her father, Los Angeles real estate developer Mohamed Hadid, of promoting antisemitic conspiracy theories and asking Adidas for comment.
“Eleven Israelis were murdered by Palestinian terrorists during the Munich Olympics,” the post said. “Guess who the face of their campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading antisemitism and calling for violence against Israelis and Jews. She and her father frequently promote blood libels and antisemitic conspiracies against Jews.”
