Glad You Asked

One of the flagship initiatives under the BADRI project is the “Glad You Asked” campaign — a series of 10 educational animated cartoon videos about Jewish life and Judaism. The campaign aims to promote knowledge of Jewish culture, traditions, history, and contemporary life to a wider audience across the European Union. Through light-hearted and humorous storytelling, “Glad You Asked” seeks to challenge prejudices and stereotypes, foster empowerment by amplifying Jewish voices, and create a more accurate and vibrant understanding of Jewish life today.

The campaign has already reached more than 25 million views across major social media platforms like Instagram, TikTok, X, LinkedIn, Facebook and YouTube.

The “Glad You Asked” campaign successfully created an accessible and engaging online resource on Jewish life and Judaism, developed by Jewish communities and widely disseminated across major social media platforms. With over 25 million views, the campaign significantly expanded public access to information about Jewish culture, traditions, and contemporary life. As a result, it contributed to a broader understanding and appreciation of Jewish life in the European Union, challenged existing prejudices and stereotypes, and amplified Jewish voices in public conversations about Jewish identity and antisemitism.

Conference “Resilient Communities: Improving Interfaith Cooperation and Fostering Best Practices”

The European Jewish Congress in partnership with SACC by EJC and Faith Matters organised a conference in Brussels to strengthen cooperation between faith-based communities and judiciary to counter antisemitism and all forms of discrimination.

The conference provided a unique opportunity to address the shared challenges faced by faith-based communities, particularly Jewish and Muslim communities, and to explore collaborative solutions, bringing together over 70 faith leaders, lawmakers, legal professionals, diplomats and representatives from NGOs and civil society initiatives from across Europe.

The focus was on judicial responses to hate crimes, dismantling stereotypes and biases against faith-based communities, and examining the impact of prejudice and discrimination, all while incorporating a gender perspective.

The event featured engaging plenary sessions, panel discussions, and breakout sessions that encouraged participants to build stronger coalitions, exchange knowledge, and develop strategies to promote mutual understanding.

Demonstrating their continued commitment to fostering interfaith cooperation, strengthening legal and policy frameworks to address faith-based discrimination, and promoting inclusive, resilient communities across Europe, the participants signed a series of commitments as the outcome of the conference, reaffirming their dedication to transforming dialogue into tangible action and sustaining long-term collaboration.

During the event, participants had the opportunity to network, lay the foundations for long-term cooperation, and connect with new stakeholders active in the fields of interfaith dialogue and human rights. These interactions fostered meaningful exchanges of ideas, encouraged potential future collaborations, and helped strengthen a shared commitment to promoting tolerance and mutual understanding across communities.

The Resilient Communities conference successfully fostered meaningful dialogue and strengthened networks among stakeholders committed to promoting interfaith understanding and combating intolerance. By bringing together diverse voices from across Europe, the event reinforced the importance of unity and cooperation in addressing the challenges faced by faith-based communities today.

Learn more: https://eurojewcong.org/ejc-in-action/events-meetings/ejc-organised-eu-funded-interfaith-conference-in-brussels-in-partnership-with-sacc-by-ejc-and-faith-matters/

PREACT – Prevention and Action Trainings

SACC by EJC, in partnership with the European Jewish Congress, organised two crisis management seminars in Brussels and Madrid to strengthen the capacity of Jewish communities to respond effectively to antisemitic incidents. These events were designed to raise awareness on the victims’ rights and protective measures available to community members, while also providing practical tools for risk assessment, communication, and efficient crisis response.

Held within the framework of the PREACT programme, the seminars aimed to enhance long-term preparedness, foster trust-based cooperation with local law enforcement, and create a sustainable network of support. The events were attended by Jewish community leaders, security officers, crisis manaers, lawmakers, and security experts. More than 100 participants from across the European Union exchanged valuable insights, enabling them to act as multipliers within their local and national communities.

PREACT promoted the sharing of effective strategies to protect vulnerable individuals and foster stronger collaboration among Jewish communities. The training sessions were grounded in key principles, practical tools, and peer-to-peer learning to reinforce preparedness at all levels. PREACT also aimed to enhance the cooperation between Jewish communities with the public authorities and external local partners to improve the preparedness level and potential victim support in challenging situations.

Learn more: https://eurojewcong.org/news/sacc-by-ejc-in-action/sacc-by-ejc-organises-crisis-management-seminar-in-brussels-for-30-european-jewish-communities/

SAFE Digital Platform

SACC by EJC developed the SAFE digital platform to strengthen the resilience of Jewish communities, with a focus on children, against antisemitic attacks. Designed for young people aged 6 to 18, the platform offers engaging, age-appropriate security awareness resources, including interactive games and brochures for students, teachers, and parents. With content available in English, Italian, Hungarian, and Slovak, the platform categorizes materials by age groups (6–9, 10–14, 15–18) and focuses on fostering a stress-free, empowering learning environment to help children understand and adopt essential safety practices.

SAFE programme not only targets children but also equips educators and parents to act as multipliers of best practices within their communities. Through a series of four Train-the-Trainer sessions conducted in Belgium, Italy, Slovakia, and Hungary, 75 school directors, teachers, educators, security trustees and parents were trained to support security awareness education. These sessions enhanced the capacity of adults to guide young people and children in applying practical knowledge of resilience and response strategies in case of threats, both online and offline.

The impact of SAFE has reached over 1,000 trained children, along with increased readiness and awareness among educators and parents. In the short term, the platform is enhancing understanding of security best practices within the Jewish community and beyond, and has the potential to benefit other communities as well, many of which face similar security threats. In the long term, SAFE contributes to the empowerment and protection of Jewish youth across the EU and promotes a culture of resilience and awareness that extends to the wider public. You can explore the SAFE platform at https://safe.sacc-ejc.org/.

LIKRAT Expansion

LIKRAT is a peer-to-peer dialogue program introduced in Austria in 2015, designed to combat antisemitism and dismantle stereotypes through peer-to-peer encounters. The programme trains Jewish teenagers, known as Likratinas and Likratinos, between the ages of 14 and 18 in topics such as Judaism, Jewish history, the Holocaust, Israel, communication, and group dynamics. The Likratinos und Likratinas then visit schools and other institutions to engage their non-Jewish peers in open dialogue, answering questions and promoting mutual understanding. Each encounter, typically lasting around 50 minutes with groups of about 20 students, creates a safe space for learning and exchange.

With more than 150 trained Likratinas/os, LIKRAT has become one of the most effective grassroots tools to challenge antisemitism and confronting stereotypes among youth in Austria. In 2024/2025, LIKRAT expansion is supported by the EU’s CERV programme as part of the BADRI project with an aim to broaden its reach in Austria and lay the foundation for a pan-European LIKRAT network.

By end of May 2025, the number of trained Likratinas and Likratinos has increased to nearly 200, with 184 LIKRAT sessions taken place between June 2024 -May 2025 in secondary and tertiary educational institutions. New partnerships have begun to be established with entities such as the Austrian Football Association, Police Academies and the Austrian Federal Railways.” Additionally, LIKRAT contributed to the development of an exhibition at the Wien Museum. These partnerships allow LIKRAT to extend its influence beyond traditional school settings, reaching professionals such as police officers-to-be, who benefit from sensitisation to antisemitism through direct, personal engagement. In parallel, the online She’ela video series continues to expand the programme’s digital presence, further amplifying its impact. A new format, LIKRAT – Let’s Cook, was also created and launched with great success.

The impact of LIKRAT has been significant and well-documented: over 4.000 (between June 2024 – May 2025) Austrians have participated in LIKRAT encounters, with feedback consistently highlighting increased awareness of Jewish life and a deeper understanding of antisemitism. Both short- and long-term effects include greater knowledge of Jewish traditions among participants, increased capacity among Jewish communities to confront prejudice, and the empowerment of Likratinas/os as rights-aware youth leaders. With 93% of participants recommending the programme, LIKRAT stands out as a proven model of preventative education. Its methodology grounded in peer learning, open dialogue, and shared human experiences continues to foster respect, reduce prejudice, and build bridges between communities.

In addition, the BADRI project coordinator the European Jewish Congress has assessed opportunities related to exporting the LIKRAT methodology across the EU, including consideration of national specificities, gauging interest among Jewish communities across the European Union and exploring potential partnerships.